Just a simple newsletter or article...right?.... WRONG! A unique selling proposition!

If your web site is not generating enough visitors and you are frustrated with your

sales conversion ratio, then you might want to look at these few practical ideas that

can assist your web site in getting more first time visitors, more repeat visitors,

and also help generate more sales... by setting up or tweaking your website's unique

selling proposition through the use of newsletter and article distribution. Let me

explain what I mean by this.





Firstly, if you aren't aware of the value of running a newsletter on your website,

you need to understand the importance of being able to follow up with a visitor by

getting their follow-up email address. If your website is 'enabled' to deliver

automated content to visitors through the use of an autoresponder service, you

will be able to introduce your service, offer something valuable and build the

neccessary relationship with your subscriber, in order for them to start making

use of you as a product or service provider. Something that has always worked well

on a website to motivate visitors to subscribe to your newsletter, is giving away

a freebie, like an ebook on the same topic as your website and newsletter,

to increase your subscriber signups.





So it is important that you build a subscriber base for your newsletter in order to

stay in contact with subscribers, and then in turn offer your products or services

which will assist you in generating more sales or a closer relationship with your

subscribers. Now lets look at some specific tips that combine newsletter and article

distribution into a unique selling proposition for your business. Even if you're not

a writer, this can be done by just paying attention to your newsletter presentation

style along with some initial brain-storming and fine-tuning.







* When a subscriber signs up for your newsletter, you should provide prompt to-the-point

style meaty content tips and techniques about the industry. By doing a quick self-analyses

about your specific industry on paper, you can, say, break the industry into its 3

main criteria. You can now come up with, say, 3-5 important sub-points about each aspect.

This simple step alone can now allow you to put together a subscriber follow-up series of

at least 5 emails pertaining to your industry.







* SAMPLE EMAIL NUMBER ONE, RECEIVED UPON SIGNUP:



----------------------------------------------------------------



Subject: *subscriber*, your request for more information



----------------------------------------------------------------



Dear *subscriber* (Have your autoresponder fill in customers



first name for personalization)







Thank you for subscribing to this newsletter providing



you with some valuable tips and techniques within the



(your industry here) field.





Over the course of the next 5 emails, delivered to you daily



over the next 5 days, we will provide you with some interesting



information regarding:







* Your industry criteria one.



* Your industry criteria two.



* Your industry criteria three.





Thank you again for subscribing to our tips and techniques series.



Don't forget to click your downlink link and grab your free ebook



on how to (your free ebook topic here)







http://www.your-ebook-download-link.com HERE





Thats it for today, till tommorrow,





your website name here

Customer support





Your added advertising signature link here.





Your autoresponder unsubscription link here.



------------------------------------------------------









* SAMPLE EMAIL NUMBER TWO, RECEIVED THE FOLLOWING DAY:



-------------------------------------------------------



Email subject line: DAY 1 of your 5 DAY Email series



-------------------------------------------------------





Dear *subscriber*



YOUR INDUSTRY CRITERIA ONE HEADING HERE



Today we are going to have a look at the importance of the



following 5 points within (criteria one) of the industry.





* Sub-criteria point 1



* Sub-criteria point 2



* Sub-criteria point 3



* Sub-criteria point 4



* Sub-criteria point 5





* Sub-criteria point 1



This is a well known and common problem which... ... ...



We suggest you read our special article on how we recommend



solving this important issue in your business.





YOUR OPTIMIZED WEB SITE ARTICLE LINK HERE





* Sub-criteria point 2

Another problem well known for its complexity is... ... ...



We suggest you click here to read our special report on how



we recommend solving this critical aspect of your business.





YOUR OPTIMIZED WEB SITE ARTICLE LINK HERE



And so on... And so on...





Thats it for today, till tommorrow, when we'll cover



(Your industry main criteria 2 here)





your website name here



Customer support





Your added advertising signature link here.





Sample:



Thank you again for subscribing to our tips and techniques series.





Should you wish at any time to order this information series in



hard-print, simply click on the link below to order your copy



and we'll despatch it to you immediately. Or if you prefer to



download the complete ebook covering all of this information



readily available on your desktop, place your order today



for instant download at the following link:



http://www.your-ebook-order-download-link.com HERE





** MAKING YOUR INFORMATION AVAILABLE FOR PURCHASE IN EBOOK FORM **





PROVIDING YOUR CONTACT DETAILS HERE





Your autoresponder unsubscription link here.



-------------------------------------------------------------------







* Get your subscriber into the habit of clicking on a link / links within your email,

whilst staying within the email's line of presentation. In other words, dont

wildly change your topic in an attempt to recommend a product or service

(or affiliate services) to your subscriber.





* Your email should allow the subscriber to be one click away from the recommended

solution, presented to them through an article-styled web page on your own web

site. Prevent your newsletter from pointing to websites other than your own.

This will allow your subscriber to have added confidence in your product or as

a service provider, even though you recommend an affiliate product or have an

affiliate product review set up on that specific web page. This is also for

web site ranking purposes mentioned further down.





* Try to keep your newsletter uncomplicated - short, simple, and to-the-point,

whilst presenting your product or service confidently - and eliminating any doubts

in the mind of your subscriber. It should contain meaty content with links that

points subscribers to your article-style optimized pages which contains a more

indept conclusion and solution to the problem, along with those products or services

you recommend for solving the problem. Subscribers should see you as an expert on the

subject you are offering.





* By enforcing this common problem - click - solution technique within your newsletter,

and providing problem solving articles with solutions, you will help your subscribers

reach a purchase decision sooner or act to seek a closer relationship with you, your

product or service.





* In principle your newsletter could simply provide valuable tips and techniques from

within your industry to provide subscriber confidence and keep subscribers on their

toes with regards to the industry, before they have the option to click to your article

pages which will present a more power-packed conclusion and solution to the specific

problem - which in turn should help your subscribers taking firmer action regarding

your service.





* Once your newsletter and web site article pages is set up in such way, you can now

write teaser-articles for those article pages and syndicate those teasers through

article syndication services, along with general submissions to article directories.

Article distribtion should in my opinion form an important part of your website

promotion and can have a great impact on your business. There are thousands of

ezine publishers online that needs good content through which you can promote

your articles.





A benefit of this method of article distribution is that you will allways have

articles that is written which incorporates direct selling techniques to sell your

product or service to your visitors, whilst your website will gain link popularity

within the search engines through the increased syndication of your teaser articles

(the web site link you provide in your articles resource box) to provide increased

reachability of your web site within organic search engine traffic.





By implementing some of the methods mentioned above, you could dramatically increase

your web site traffic; Simply by putting these things into place and making sure that

it is functioning properly, and then overseeing it on a regular basis, can take your web

site or product-driven portion of your web site to increased profitability.







Author

This article was written by Peter Jordaan. You may use the article for re-print in its

entirety as long as the bio is included. Should you wish to contact the writer, you

could do so through visiting his web site.